VLP believes that marketing and the ability to bring the right buyers is the most important skill in representing luxury sellers. VLP invests significant time and financial resources into its marketing and listings. We will not spare expense to get maximum exposure for our properties. Privacy in transactions is paramount and the firm will take every precaution including having all parties sign nondisclosure agreements if necessary. Getting the price right the first time is particularly important for luxury properties because there are so few of them on the market. If a listing goes stale, buyers (or at least their agents) will take notice – and a significant price drop will signal that the home has been overvalued. Some of the specific areas that VLP helps sellers can be seen in the graphics below.
- Review property in depth to determine required improvements or repairs
- Determine pricing strategy using technology and “on the ground” visual confirmation of comparable properties
- Coordinate & execute improvement plan
- Custom Brochure
- Custom Property Website
- Open House for Brokerage Community
- Professional photography & listing in MLS
- Ad placement in local lifestyle magazines
- Property featured on real estate websites
- Meet with in-house resources to determine staging needs
- Financing of staging or light remodel availability
- Access to in-house & outside resources for appraisal & sale of valuable property
- Introduction to wealth management advisors
- Security resources for Open House
- Assistance with moving and relocation
